Blog Archives

Advertising – Paper & Printing

Currently at a modest 50 items, Advertising – Paper & Printing deserves to be cultivated more (and the depths of my hermit-packed, cave like office could certainly provide the materials). Illustration Westvaco (1927-1954), which has been around far longer than this infantile subject, are essentially printing advertisements in booklet form. These are single-page ads culled from publications such as Communication Arts, Fortune Magazine, and Graphis, ranging from the late 1940’s to the early 1980’s.

We have a number of chivalrous Champion Paper ads, some of which are variations on the  below but with a different background saturation color.

Fortune Magazine, August 1949. Champion Papers.

Fortune Magazine, August 1949. Champion Papers.

The Automation of the Gaze:

Fortune Magazine, July 1949. UPLS (The United States Printing and Lithograph Company).

Fortune Magazine, July 1949. UPLS (The United States Printing and Lithograph Company).

If it is an ad placed in a late 1940’s or early 1950’s Fortune Magazine, there is a one in three chance that a hand will feature prominently.

Fortune Magazine, September 1949. Levelcoat Printing Papers by the Kimberly-Clark Corporation.

Fortune Magazine, September 1949. Levelcoat Printing Papers by the Kimberly-Clark Corporation.

Consolidated boasts about landing the coveted American Airlines Account.

Fortune Magazine, March 1950. Consolidated Enamel Papers.

Fortune Magazine, March 1950. Consolidated Enamel Papers.


Prepared in the public interest by Beloit Iron Works.

Fortune, July 1951. Beloit Iron Works.

Fortune, July 1951. Beloit Iron Works.

Fortune Magazine, July 1951. Beloit Iron Works.

Fortune Magazine, July 1951. Beloit Iron Works.

Graphis, v. 9, n. 49 (1953)

Graphis, v. 9, n. 49 (1953)

Communication Arts, v. 13, n. 1 (1971). Kimberly-Clark.

Communication Arts, v. 13, n. 1 (1971). Kimberly-Clark.

Seymour Chwast illustrated this, equal parts regal and far-out, irrational fear of mushrooms.

Communication Arts, v. 13, n. 1 (1971). Strathmore.

Communication Arts, v. 13, n. 1 (1971). Strathmore.

And finally…

Geo, December 1980. Champion. Painting By David Wilcox.

Geo, December 1980. Champion. Painting By David Wilcox.

Charts, Graphs, & Diagrams

Currently containing about 100 item, Charts, Graphs, & Diagrams is one of the Picture Collection’s newer categories. Like Advertising – Corporate Identity, Industry, & Utility, the content of this category owes a great deal to late 1940’s and early 1950’s Fortune Magazines. In the future, if this category grows like a good category should, I will probably see fit to cull Diagrams into its own category . I have already divided this post, presenting first a few charts and graphs and the diagrams after.

The Visual Display of Quantitative Information,  a chart or graph utilizes some sort of axis or axes, often horizontal and vertical, and reveals its information by specific plots or points and their relationship to the value established by the axes and to each other. The terms chart and graph are apparently interchangeable, but I tend to think of charts as more in the map family (of which the Picture Collection has an extensive collection) and graphs as more of the where z meets x and y variety. Regardless, charts, graphs, and diagrams all fall under the greater heading of information design. If you are interested in learning more about information design, take a look at Visual Art Library librarian Amos Turner’s LibGuide which will guide you to a bevy of resources on the subject.

Given the proliferation of PowerPoint and all of its default this, auto content that, it’s easy to forget that charts and graphs are often elegant, artistic, compositionally savvy  illustrations.

Fortune 1950 February

Even this arcane brown-scale graph, with its clean lines and geometric intersections, is very nice to look at.

Fortune 1949 February

Here are a couple of graphs with language out of a Philip Levine poem, with its smelter gasses and pyrites of the heart.

Fortune 1951 July

National Geographic 2011 May

A 1951 org chart in the style of Tim Burton:

Fortune 1951 August

And now the diagrams.

Esquire 1964 December

Fortune 1951 September

Fortune 1949 February (worsted yarn)

Fortune 1951 July Distilled Water

Fortune 1950 January, Drawings by Rolf Klep

I thought these last diagrams were interesting, especially the bottom one which depicts a contraption which “metalize(s)…toy airplanes, junk jewelry” and the like to be sold in dime stores. Despite the unromantic process, the output, detailed below, looks magical.

Fortune 1949 September OJ & Toys

Fortune 1949 September OJ & Toys (toy detail)