Blog Archives

Advertising – Paper & Printing

For the nostalgic paper chaser. Advertising – Paper & Printing. You have to feel it to believe it.

Also check out the West Virginia Pulp and Paper Company’s contributions to our collection. More “Inspiration for Printers.”

 

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Fedrigoni

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Life, June 13, 1955

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Communication Arts, Vol. 13 No. 1 (illustration by Seymour Chwast) 

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Fortune, Oct. 1951

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Fortune, Aug. 1951

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Print, XXXVIII: VI

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Mohawk Paper Mills

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Communication Arts, Vol. 13 No. 1

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Fortune, Aug. 1951

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Kolor Skemes

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Fortune, Jan. 1949

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Advertising – Paper & Printing

Currently at a modest 50 items, Advertising – Paper & Printing deserves to be cultivated more (and the depths of my hermit-packed, cave like office could certainly provide the materials). Illustration Westvaco (1927-1954), which has been around far longer than this infantile subject, are essentially printing advertisements in booklet form. These are single-page ads culled from publications such as Communication Arts, Fortune Magazine, and Graphis, ranging from the late 1940’s to the early 1980’s.

We have a number of chivalrous Champion Paper ads, some of which are variations on the  below but with a different background saturation color.

Fortune Magazine, August 1949. Champion Papers.

Fortune Magazine, August 1949. Champion Papers.

The Automation of the Gaze:

Fortune Magazine, July 1949. UPLS (The United States Printing and Lithograph Company).

Fortune Magazine, July 1949. UPLS (The United States Printing and Lithograph Company).

If it is an ad placed in a late 1940’s or early 1950’s Fortune Magazine, there is a one in three chance that a hand will feature prominently.

Fortune Magazine, September 1949. Levelcoat Printing Papers by the Kimberly-Clark Corporation.

Fortune Magazine, September 1949. Levelcoat Printing Papers by the Kimberly-Clark Corporation.

Consolidated boasts about landing the coveted American Airlines Account.

Fortune Magazine, March 1950. Consolidated Enamel Papers.

Fortune Magazine, March 1950. Consolidated Enamel Papers.


Prepared in the public interest by Beloit Iron Works.

Fortune, July 1951. Beloit Iron Works.

Fortune, July 1951. Beloit Iron Works.

Fortune Magazine, July 1951. Beloit Iron Works.

Fortune Magazine, July 1951. Beloit Iron Works.

Graphis, v. 9, n. 49 (1953)

Graphis, v. 9, n. 49 (1953)

Communication Arts, v. 13, n. 1 (1971). Kimberly-Clark.

Communication Arts, v. 13, n. 1 (1971). Kimberly-Clark.

Seymour Chwast illustrated this, equal parts regal and far-out, irrational fear of mushrooms.

Communication Arts, v. 13, n. 1 (1971). Strathmore.

Communication Arts, v. 13, n. 1 (1971). Strathmore.

And finally…

Geo, December 1980. Champion. Painting By David Wilcox.

Geo, December 1980. Champion. Painting By David Wilcox.

Magazine Covers – 1980-1989 – Part 1 (“Mainstream Magazines”)

From 1982 we have”the world’s only consumer magazine about beer:” BEER. This is the Beauty (Barbara Eden with her shirt apparently completely unbuttoned) and the beer (that thing pictured in the upper right corner which Barbara made materialize) issue.

Beer 1982 December

The Mob moves in on Wayne Newton. Beverly Hills Diet: Can it kill you? Brazil gags Baez. And the fairy tale wedding (sans the longevity of ever after or happiness).

People 1981 August 3

Dick and Judy Blinn demonstrating what 1980 money looks like:

Money 1980 October. Oh, yeah, hhhott investments.

Some standard 1980 props from Time:

Time 1981 May 4

Time 1983 April 11.

Geo was a great magazine. We have a number of issues in our periodicals from 1979-1985. It was sort of like a more artsy National Geographic, but it is sadly no more.

Geo 1980 July

Next we have a selection of Atlantic magazines, many of which, at least in content and posturing, seem like they could have been published this year.

Atlantic 1987 August. Illustration by (graphic designer, illustrator, and type designer extraordinaire) Seymour Chwast.

Atlantic 1989 April. Illustration: Fred Otnes

Atlantic 1989 February.

Atlantic 1989 June. Illustration by Nicholas Gaetano.

Atlantic 1989 May. Illustration by Robert Grossman. 2012: Just switch China for Japan and Fu Manchu (or other such Chinese stereotype) for the sumo wrestler.

A selection of Omni magazine seems a fitting way to stagger your imagination, blow your mind, and be done with the mainstream 1980’s. Much like the 1980’s itself, and especially the end of the 80’s, which like the end of any decade tries too hard to descend and ascend and define, the graphics presented here are just a little too awkward and conceptually far-reaching for even 20+ of nostalgic inducing passing time to render endearing. But what do I know?

Omni 1988 November.

Omni 1989 April. Yes, CREATIVITY run amok.

Omni 1989 August

Omni 1989 February

Omni 1989 March

Omni 1989 September

Omni 1989 June

Omni 1989 November. Dreams. Wild Ones.

Omni 1989 October