Currently at a modest 50 items, Advertising – Paper & Printing deserves to be cultivated more (and the depths of my hermit-packed, cave like office could certainly provide the materials). Illustration Westvaco (1927-1954), which has been around far longer than this infantile subject, are essentially printing advertisements in booklet form. These are single-page ads culled from publications such as Communication Arts, Fortune Magazine, and Graphis, ranging from the late 1940’s to the early 1980’s.
We have a number of chivalrous Champion Paper ads, some of which are variations on the below but with a different background saturation color.
The Automation of the Gaze:
If it is an ad placed in a late 1940’s or early 1950’s Fortune Magazine, there is a one in three chance that a hand will feature prominently.
Consolidated boasts about landing the coveted American Airlines Account.
Seymour Chwast illustrated this, equal parts regal and far-out, irrational fear of mushrooms.
From 1982 we have”the world’s only consumer magazine about beer:” BEER. This is the Beauty (Barbara Eden with her shirt apparently completely unbuttoned) and the beer (that thing pictured in the upper right corner which Barbara made materialize) issue.
The Mob moves in on Wayne Newton. Beverly Hills Diet: Can it kill you? Brazil gags Baez. And the fairy tale wedding (sans the longevity of ever after or happiness).
Dick and Judy Blinn demonstrating what 1980 money looks like:
Some standard 1980 props from Time:
Geo was a great magazine. We have a number of issues in our periodicals from 1979-1985. It was sort of like a more artsy National Geographic, but it is sadly no more.
Next we have a selection of Atlantic magazines, many of which, at least in content and posturing, seem like they could have been published this year.
A selection of Omni magazine seems a fitting way to stagger your imagination, blow your mind, and be done with the mainstream 1980’s. Much like the 1980’s itself, and especially the end of the 80’s, which like the end of any decade tries too hard to descend and ascend and define, the graphics presented here are just a little too awkward and conceptually far-reaching for even 20+ of nostalgic inducing passing time to render endearing. But what do I know?