Your new, beloved Communications Arts Advertising Annual has arrived in your beloved library. You will peruse this issue heavily, both because it interests you and because you’ve been instructed to do so by your instructors. Below, enjoy the cover, the table of contents, and a sneak peak at pages 102 and 103.
We have a nearly complete run of Communication Arts starting with v. 1, n. 2 (September 1959).
Currently at a modest 50 items, Advertising – Paper & Printing deserves to be cultivated more (and the depths of my hermit-packed, cave like office could certainly provide the materials). Illustration Westvaco (1927-1954), which has been around far longer than this infantile subject, are essentially printing advertisements in booklet form. These are single-page ads culled from publications such as Communication Arts, Fortune Magazine, and Graphis, ranging from the late 1940’s to the early 1980’s.
We have a number of chivalrous Champion Paper ads, some of which are variations on the below but with a different background saturation color.
The Automation of the Gaze:
If it is an ad placed in a late 1940’s or early 1950’s Fortune Magazine, there is a one in three chance that a hand will feature prominently.
Consolidated boasts about landing the coveted American Airlines Account.
Seymour Chwast illustrated this, equal parts regal and far-out, irrational fear of mushrooms.