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Communication Arts, Advertising Annual 54

Spine

Your new,  beloved Communications Arts Advertising Annual has arrived in your beloved library. You will peruse this issue heavily, both because it interests you and because you’ve been instructed to do so by your instructors.  Below, enjoy the cover, the table of contents, and a sneak peak at pages 102 and 103.

We have a nearly complete run of Communication Arts starting with v. 1, n. 2 (September 1959).

Cover

table of contents 1

table of contents 2

page 102

page 103

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Advertising – Paper & Printing

Currently at a modest 50 items, Advertising – Paper & Printing deserves to be cultivated more (and the depths of my hermit-packed, cave like office could certainly provide the materials). Illustration Westvaco (1927-1954), which has been around far longer than this infantile subject, are essentially printing advertisements in booklet form. These are single-page ads culled from publications such as Communication Arts, Fortune Magazine, and Graphis, ranging from the late 1940’s to the early 1980’s.

We have a number of chivalrous Champion Paper ads, some of which are variations on the  below but with a different background saturation color.

Fortune Magazine, August 1949. Champion Papers.

Fortune Magazine, August 1949. Champion Papers.

The Automation of the Gaze:

Fortune Magazine, July 1949. UPLS (The United States Printing and Lithograph Company).

Fortune Magazine, July 1949. UPLS (The United States Printing and Lithograph Company).

If it is an ad placed in a late 1940’s or early 1950’s Fortune Magazine, there is a one in three chance that a hand will feature prominently.

Fortune Magazine, September 1949. Levelcoat Printing Papers by the Kimberly-Clark Corporation.

Fortune Magazine, September 1949. Levelcoat Printing Papers by the Kimberly-Clark Corporation.

Consolidated boasts about landing the coveted American Airlines Account.

Fortune Magazine, March 1950. Consolidated Enamel Papers.

Fortune Magazine, March 1950. Consolidated Enamel Papers.


Prepared in the public interest by Beloit Iron Works.

Fortune, July 1951. Beloit Iron Works.

Fortune, July 1951. Beloit Iron Works.

Fortune Magazine, July 1951. Beloit Iron Works.

Fortune Magazine, July 1951. Beloit Iron Works.

Graphis, v. 9, n. 49 (1953)

Graphis, v. 9, n. 49 (1953)

Communication Arts, v. 13, n. 1 (1971). Kimberly-Clark.

Communication Arts, v. 13, n. 1 (1971). Kimberly-Clark.

Seymour Chwast illustrated this, equal parts regal and far-out, irrational fear of mushrooms.

Communication Arts, v. 13, n. 1 (1971). Strathmore.

Communication Arts, v. 13, n. 1 (1971). Strathmore.

And finally…

Geo, December 1980. Champion. Painting By David Wilcox.

Geo, December 1980. Champion. Painting By David Wilcox.