Advertising – Paper & Printing
Currently at a modest 50 items, Advertising – Paper & Printing deserves to be cultivated more (and the depths of my hermit-packed, cave like office could certainly provide the materials). Illustration Westvaco (1927-1954), which has been around far longer than this infantile subject, are essentially printing advertisements in booklet form. These are single-page ads culled from publications such as Communication Arts, Fortune Magazine, and Graphis, ranging from the late 1940’s to the early 1980’s.
We have a number of chivalrous Champion Paper ads, some of which are variations on the below but with a different background saturation color.
The Automation of the Gaze:
If it is an ad placed in a late 1940’s or early 1950’s Fortune Magazine, there is a one in three chance that a hand will feature prominently.
Consolidated boasts about landing the coveted American Airlines Account.
Seymour Chwast illustrated this, equal parts regal and far-out, irrational fear of mushrooms.
Posted on February 1, 2013, in Advertising, Paper & Printing, Picture Collection and tagged 1940's, 1950's, 1960's, 1970', 1980's, advertising - paper & printing, beloit, champion papers, colorblind, communication arts, consolidated enamel papers, denz cliches bern, fortune magazine, graphis, kimberly-clark, levelcoat priting papers, paper, printing, seymour chwast, United States Printing and Lithograph Company, UPLS. Bookmark the permalink. 1 Comment.