Blog Archives

Advertising – Paper & Printing

Currently at a modest 50 items, Advertising – Paper & Printing deserves to be cultivated more (and the depths of my hermit-packed, cave like office could certainly provide the materials). Illustration Westvaco (1927-1954), which has been around far longer than this infantile subject, are essentially printing advertisements in booklet form. These are single-page ads culled from publications such as Communication Arts, Fortune Magazine, and Graphis, ranging from the late 1940’s to the early 1980’s.

We have a number of chivalrous Champion Paper ads, some of which are variations on the  below but with a different background saturation color.

Fortune Magazine, August 1949. Champion Papers.

Fortune Magazine, August 1949. Champion Papers.

The Automation of the Gaze:

Fortune Magazine, July 1949. UPLS (The United States Printing and Lithograph Company).

Fortune Magazine, July 1949. UPLS (The United States Printing and Lithograph Company).

If it is an ad placed in a late 1940’s or early 1950’s Fortune Magazine, there is a one in three chance that a hand will feature prominently.

Fortune Magazine, September 1949. Levelcoat Printing Papers by the Kimberly-Clark Corporation.

Fortune Magazine, September 1949. Levelcoat Printing Papers by the Kimberly-Clark Corporation.

Consolidated boasts about landing the coveted American Airlines Account.

Fortune Magazine, March 1950. Consolidated Enamel Papers.

Fortune Magazine, March 1950. Consolidated Enamel Papers.


Prepared in the public interest by Beloit Iron Works.

Fortune, July 1951. Beloit Iron Works.

Fortune, July 1951. Beloit Iron Works.

Fortune Magazine, July 1951. Beloit Iron Works.

Fortune Magazine, July 1951. Beloit Iron Works.

Graphis, v. 9, n. 49 (1953)

Graphis, v. 9, n. 49 (1953)

Communication Arts, v. 13, n. 1 (1971). Kimberly-Clark.

Communication Arts, v. 13, n. 1 (1971). Kimberly-Clark.

Seymour Chwast illustrated this, equal parts regal and far-out, irrational fear of mushrooms.

Communication Arts, v. 13, n. 1 (1971). Strathmore.

Communication Arts, v. 13, n. 1 (1971). Strathmore.

And finally…

Geo, December 1980. Champion. Painting By David Wilcox.

Geo, December 1980. Champion. Painting By David Wilcox.

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Magazine Covers 1960-1969

We continue our look at magazine covers throughout the decades with a diverse smattering from the 1960’s. We start off with some teen magazines (teen magazines, much like the teenagers, were invented in the 1950’s and really came into their own in the 1960’s).

Teen (November 1964)

19 (August 1969)

We have many nice film magazine from the 1950’s forward, here are a few:

Film Culture (Summer 1960)

Film Quarterly (Winter 1967-8) Still from Aurthur Penn's "Bonnie and Clyde"

The French sure love their cinema. 

An early edition of L’Esprit Créateur: The International Quarterly of French and Francophone Studies.

L'Esprit Createur (Winter 1968)

A couple titanic Fortune Magazines (of which we have many from the 1940’s on).

Fortune (August 1969)

Fortune (June 1964)

A couple of our Graphic Design and Art covers:

Graphis n. 113 (1964)

Art International (1965) Photograph of Yaacov Agam's mural, Double Metamorphosis, on the S.S. Shalom, flagship of the Zim Lines.

Art International (March 1964) Cover by: Rollin Crampton

Industrial Design (November 1969)

Realites (1967)

A trio of the ever elegant Met Bulletin Covers:

Met Bulletin (February 1968)

Met Bulletin (October 1968) A North African Hanging from about 1600, woven silk with metal thread, 18 feet 8 inches x 4 feet 4 inches.

Met Bulletin (February 1969) Water Color by Jacob Marrel.

Met Bulletin (October 1969) Front (aka: right) The Thorn of Charity. Back: David with Two Musicians, and David and Goliath. Miniatures, enlarged three and a half time (per the original cover), from a psalter and prayer book made for Bonne of Luxembourg by Jean Pucelle, French. About 1345. Colors on parchment, 2 1/8 inches x 1 7/8 inches and 2 1/16 inches x 1 3/4 inches. The Cloisters Collection.

And an exceedingly shiny Harper’s Bazaar cover:

Harper's Bazar (December 1969)