Since it feels like summer was decades ago, we took a look at summer decades ago; a sampling of our periodicals. It was hot. Once upon a time.
From February 1930 we have some exceedingly (borderline illegible) Gothic type on an issue of Velhagen & Klasing Monatshefte. Velhagen & Klasing was a German publishing house, and this was apparently one of their journals. According to http://www.burchfreunde.de, it was some sort of catch all humanities title with poetry, fiction, art, lit criticism, & etc.. I have included a detail of the middle (because I adore it), which features some Pisces fish, a very cute cat, and an explosion of cheer.
I find the next piece to be a sophisticated little piece of design, as well as a very telling artifact from the advertising community. There is a ghostly heard of identical consumers not only in cross-hairs, but also under the auspicious gaze of a giant graphic eye.
Starting in 1896, House Beautiful is the longest running “Shelter Magazine.”
We have quite a few Etude covers, an American music magazine, but none with gypsies as well dressed as the ones featured on this October 1930 issue.
As mentioned before, we have Travel covers from several different decades. I love the flourish of the v as it “travels” to the l. And once again, the depth of color is pretty astonishing.
A very clever illustration from Vanity Fair contrasting the fat cat 1920’s with the hobo 1930’s, utilizing newspaper stock market report cutouts.
And a very stiff-jawed Katharine Hepburn. We have a number of other Vanity Fair covers, do stop in and see them.