Blog Archives

Advertising – Public Awareness

Posted by Periodicals/Reference Librarian

Not created to sell products, but rather to sway opinion and, of course, initiate and raise awareness, public awareness ads (PSA’s) recall the issues; the fears, deficiencies, and perceived instances of collective ignorance of a given time. Related to Advertising – Corporate Identity in their shared use of propaganda like techniques, these print manifestations of agenda can be very impactful. We divide Advertising – Awareness chronologically: Advertising – Public Awareness – Pre-1980 Advertising – Public Awareness – 1980-1989 Advertising – Public Awareness – 1990-1999 Advertising – Public Awareness – 2000-2010 Advertising – Public Awareness – 2010-2019

Communication Arts Magazine, Vol 13, No 1. 1971.

Teen. November 1964.

Utne. January-February 2003.

1992

1985

1985[?]

1988[?]

The Advocate, 2000.

The Advocate. 2004.

The Advocate. 2001.

The Advocate. 1996.

1990’s

Time. December 2006.

1980’s

1986

National Geographic. June 1968.

1983.

Geo, Vol 2. July 1980.

Posted in Advertising, Picture Collection, Public Awareness

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Magazine Covers – 1980-1989 – Part 1 (“Mainstream Magazines”)

Mar 5

Posted by Periodicals/Reference Librarian

From 1982 we have”the world’s only consumer magazine about beer:” BEER. This is the Beauty (Barbara Eden with her shirt apparently completely unbuttoned) and the beer (that thing pictured in the upper right corner which Barbara made materialize) issue.

Beer 1982 December

The Mob moves in on Wayne Newton. Beverly Hills Diet: Can it kill you? Brazil gags Baez. And the fairy tale wedding (sans the longevity of ever after or happiness).

People 1981 August 3

Dick and Judy Blinn demonstrating what 1980 money looks like:

Money 1980 October. Oh, yeah, hhhott investments.

Some standard 1980 props from Time:

Time 1981 May 4

Time 1983 April 11.

Geo was a great magazine. We have a number of issues in our periodicals from 1979-1985. It was sort of like a more artsy National Geographic, but it is sadly no more.

Geo 1980 July

Next we have a selection of Atlantic magazines, many of which, at least in content and posturing, seem like they could have been published this year.

Atlantic 1987 August. Illustration by (graphic designer, illustrator, and type designer extraordinaire) Seymour Chwast.

Atlantic 1989 April. Illustration: Fred Otnes

Atlantic 1989 February.

Atlantic 1989 June. Illustration by Nicholas Gaetano.

Atlantic 1989 May. Illustration by Robert Grossman. 2012: Just switch China for Japan and Fu Manchu (or other such Chinese stereotype) for the sumo wrestler.

A selection of Omni magazine seems a fitting way to stagger your imagination, blow your mind, and be done with the mainstream 1980’s. Much like the 1980’s itself, and especially the end of the 80’s, which like the end of any decade tries too hard to descend and ascend and define, the graphics presented here are just a little too awkward and conceptually far-reaching for even 20+ of nostalgic inducing passing time to render endearing. But what do I know?