Advertising – Public Awareness
Not created to sell products, but rather to sway opinion and, of course, initiate and raise awareness, public awareness ads (PSA’s) recall the issues; the fears, deficiencies, and perceived instances of collective ignorance of a given time. Related to Advertising – Corporate Identity in their shared use of propaganda like techniques, these print manifestations of agenda can be very impactful. We divide Advertising – Awareness chronologically: Advertising – Public Awareness – Pre-1980 Advertising – Public Awareness – 1980-1989 Advertising – Public Awareness – 1990-1999 Advertising – Public Awareness – 2000-2010 Advertising – Public Awareness – 2010-2019
Magazine Covers – 1980-1989 – Part 1 (“Mainstream Magazines”)
From 1982 we have”the world’s only consumer magazine about beer:” BEER. This is the Beauty (Barbara Eden with her shirt apparently completely unbuttoned) and the beer (that thing pictured in the upper right corner which Barbara made materialize) issue.
The Mob moves in on Wayne Newton. Beverly Hills Diet: Can it kill you? Brazil gags Baez. And the fairy tale wedding (sans the longevity of ever after or happiness).
Dick and Judy Blinn demonstrating what 1980 money looks like:
Some standard 1980 props from Time:
Geo was a great magazine. We have a number of issues in our periodicals from 1979-1985. It was sort of like a more artsy National Geographic, but it is sadly no more.
Next we have a selection of Atlantic magazines, many of which, at least in content and posturing, seem like they could have been published this year.
A selection of Omni magazine seems a fitting way to stagger your imagination, blow your mind, and be done with the mainstream 1980’s. Much like the 1980’s itself, and especially the end of the 80’s, which like the end of any decade tries too hard to descend and ascend and define, the graphics presented here are just a little too awkward and conceptually far-reaching for even 20+ of nostalgic inducing passing time to render endearing. But what do I know?