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Scanlan’s Monthly

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Scanlan’s Monthly
Volume One Number One (March 1970)

The tiny American flag and big six-figure check on the first-issue cover proclaim their audacity. No kneeling to sacred cows, least of all advertising.

Warren Hinckle came from Ramparts, which published Che Guevara, Fidel Castro and Eldridge Cleaver. Sidney Zion wrote for most of the New York publications you’ve heard of, and was the one who revealed the name of the guy who leaked the Pentagon Papers.

Together their monthly ran eight issues.

The first, in our rare periodicals archive, pretends ads don’t exist, favors the extended narrative, and pushes against journalistic hypocrisy. There’s a report offering Altamont as a refutation of Woodstock, an assertion of the normalcy of atrocity in Vietnam, a tale of CBS-CIA collusion in Haiti, the American- and British-made disaster of Biafra, Mark Twain’s radicality, high school activist thought, mobster biography, and a ski champ-turned-salesman profile by Hunter S. Thompson, whose gonzo paradigm, “The Kentucky Derby is Decadent and Depraved,” debuted in Scanlan’s third issue. Their last was boycotted by U.S. printers for covering domestic guerilla warfare.

“We will make no high-blown promises about how great this magazine is going to be,” Hinckle and Zion wrote on the cover. “Pay the buck and turn the page.”

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Hunter S. Thompson, “The Temptations of Jean-Claude Killy”

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Sol Stern, “Altamont: The Woodstock Nation’s Pearl Harbor”

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Richard Severo, “The Lost Tribe of Alabama”

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Ben Hecht, “The Unfinished Life of Mickey Cohen”

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James D. Henry, “The Men of “B” Company”

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Mark Libarle, “Another Generation Gap”

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Joseph Kahn, “Dirty Kitchens of New York”

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Maxwell Geismar, “Mark Twain and the Robber Barons”

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Advertising – Public Awareness

Not created to sell products, but rather to sway opinion and, of course, initiate and raise awareness, public awareness ads (PSA’s) recall the issues; the fears, deficiencies, and perceived instances of collective ignorance of a given time. Related to Advertising – Corporate Identity in their shared use of propaganda like techniques, these print manifestations of agenda can be very impactful. We divide Advertising – Awareness chronologically: Advertising – Public Awareness – Pre-1980 Advertising – Public Awareness – 1980-1989 Advertising – Public Awareness – 1990-1999 Advertising – Public Awareness – 2000-2010 Advertising – Public Awareness – 2010-2019

Communication Arts Magazine, Vol 13, No 1. 1971.

Communication Arts Magazine, Vol 13, No 1. 1971.

 

Teen. November 1964.

Teen. November 1964.

Utne. January-February 2003.

Utne. January-February 2003.

1992

1992

1985

1985

1985[?]

1985[?]

1988[?]

1988[?]

The Advocate, 2000.

The Advocate, 2000.

 

The Advocate. 2004.

The Advocate. 2004.

The Advocate. 2001.

The Advocate. 2001.

The Advocate. 1996.

The Advocate. 1996.

1990's

1990’s

 

Time. December 2006.

Time. December 2006.

1980's

1980’s

 

1986

1986

   

National Geographic. June 1968.

National Geographic. June 1968.

1983.

1983.

Geo, Vol 2. July 1980.

Geo, Vol 2. July 1980.