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Advertising – Public Awareness

Posted by Periodicals/Reference Librarian

Not created to sell products, but rather to sway opinion and, of course, initiate and raise awareness, public awareness ads (PSA’s) recall the issues; the fears, deficiencies, and perceived instances of collective ignorance of a given time. Related to Advertising – Corporate Identity in their shared use of propaganda like techniques, these print manifestations of agenda can be very impactful. We divide Advertising – Awareness chronologically: Advertising – Public Awareness – Pre-1980 Advertising – Public Awareness – 1980-1989 Advertising – Public Awareness – 1990-1999 Advertising – Public Awareness – 2000-2010 Advertising – Public Awareness – 2010-2019

Communication Arts Magazine, Vol 13, No 1. 1971.

Teen. November 1964.

Utne. January-February 2003.

1992

1985

1985[?]

1988[?]

The Advocate, 2000.

The Advocate. 2004.

The Advocate. 2001.

The Advocate. 1996.

1990’s

Time. December 2006.

1980’s

1986

National Geographic. June 1968.

1983.

Geo, Vol 2. July 1980.

Posted in Advertising, Picture Collection, Public Awareness

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Healthcare & Medicine – Dentistry +++

Oct 16

Posted by Periodicals/Reference Librarian

+++ See Pictures +++

The Dentistry folder is a subdivision of Healthcare & Medicine and contains 55 items, about half of which are pamphlets or booklets.

If plastic lip retractors, optical saliva ejectors, friction grip burs, serrated beak forceps, gold, porcelain, and cement sound like things you’d want inside your mouth, then these images are sure to make you smile:

“Union Broach Dental Specialties”, 1972.

“Union Broach Dental Specialties”, 1972.
Dental Tools

“Union Broach Dental Specialties”, 1972.
Dental Tools (Forceps)

“Union Broach Dental Specialties”, 1972.
Children’s Favors for Dentist’s Offices

From “Mould Chart for Dr. Myerson’s Teeth”

From the Veri-Chrome “Mold Chart” Booklet

Palataline Pamphlet Cover

From the booklet “Permadent Preparation and Impression Procedure”, 1958.

Dental Restoration
From “Arabian Nights in Dentistry”, 1941. Prepared by John J. Nevin.
Art by John Schuster.

Dentures
From “Arabian Nights in Dentistry”, 1941. Prepared by John J. Nevin.
Art by John Schuster.

From “Arabian Nights in Dentistry”, 1941. Prepared by John J. Nevin.
Art by John Schuster.
How dental anatomy affects the appearance of the facial structure