Category Archives: Advertising

Advertising – Public Awareness

Not created to sell products, but rather to sway opinion and, of course, initiate and raise awareness, public awareness ads (PSA’s) recall the issues; the fears, deficiencies, and perceived instances of collective ignorance of a given time. Related to Advertising – Corporate Identity in their shared use of propaganda like techniques, these print manifestations of agenda can be very impactful. We divide Advertising – Awareness chronologically: Advertising – Public Awareness – Pre-1980 Advertising – Public Awareness – 1980-1989 Advertising – Public Awareness – 1990-1999 Advertising – Public Awareness – 2000-2010 Advertising – Public Awareness – 2010-2019

Communication Arts Magazine, Vol 13, No 1. 1971.

Communication Arts Magazine, Vol 13, No 1. 1971.

 

Teen. November 1964.

Teen. November 1964.

Utne. January-February 2003.

Utne. January-February 2003.

1992

1992

1985

1985

1985[?]

1985[?]

1988[?]

1988[?]

The Advocate, 2000.

The Advocate, 2000.

 

The Advocate. 2004.

The Advocate. 2004.

The Advocate. 2001.

The Advocate. 2001.

The Advocate. 1996.

The Advocate. 1996.

1990's

1990’s

 

Time. December 2006.

Time. December 2006.

1980's

1980’s

 

1986

1986

   

National Geographic. June 1968.

National Geographic. June 1968.

1983.

1983.

Geo, Vol 2. July 1980.

Geo, Vol 2. July 1980.

Advertisements

Advertising – Corporate Identity, Industry, & Utility

After a hiatus for the summer, during which time the Picture Collection crew was very busy adding new content and new subjects, the blog returns to highlight one of the said new subjects: Advertising – Corporate Identity, Industry, & Utility. This subdivision of Advertising has the further chronological divisions of Pre-1950, 1950-1959, and Post-1950. These are advertisements that do not feature consumer products. Rather, like the descriptive subject heading tells you, they feature 1 of 3 things: 1) Corporate Identity advertisements, which mostly feature large corporations trying to cast themselves and their name in a positive, greater-good, type of light, 2) Industry advertisements, which are instances of one corporation or business trying to sell their techniques, expertise, equipment, buildings, and materials to other businesses and corporations, and 3) Utility advertisements, such as Water Works, The Electric Company, and the Pennsylvania, B&O, Reading, and Short Line Railroads. We have hundreds of these advertisements, most of which we added this summer, and most of which are from 1950 ear Fortune Magazines (hence our chronological subdivision featuring the 1950’s and everything else).

As I examined these advertisements, I noticed one, odd, and I must say, disturbing trend: Giant Hands. Giant Hands with jet airplanes escaping their grasp like an insect, giant hands lifting up buildings, giant hands revealing a factory under a giant basket. Modern man, whilst fashioning better living through chemistry and science, had also become literal Titans, moving factories and cities with their giant, vascular hands. Sometimes we get the whole body, but often it’s just the heavenly hands swooping in and arranging our reality. Following is a sampling.

“The People of Union Carbide created the jet-piercing flame processes” and their advertising agency created this monstrous, pork-sausage fingered, witch-green poisonous gas emitting hand violating the earth.

Delco Radio, “With productive manpower bigger and better than ever before…”

“Do you level mountains?” Well, you need Baldwin-Lima-Hamilton, and this guy (but for goodness sake, could you put on a shirt?).

Scientific torture tests as surrealists’ wet dreams…

More dumb strength from BLH.

And finally, the mastermind behind it all, Dr. Manhattan’s red brother, Dr. Jersey City.