May 1968-May 1981 (incomplete)
In 1956 the U.S. and Soviet governments agreed to a mutual propaganda plan modeled on Life. From them we got The USSR which became Soviet Life which became Russian Life. From us they got Amerika which became America Illustrated. “Soft” propaganda for a Cold War. Gentle cultural competition. Achievement, progress, beauty, tourism. Soviet Life could celebrate the cosmonauts and the construction of a dam as though ballistics and explosives were signs of society’s liberation. One can just imagine what Amerika looked like.
Somewhat relatedly, the U.S. Information Agency, which seems to have had a hand in all this, also employed Chermayeff & Geismar (which later added & Haviv) for a traveling Russian-language exhibition that showcased American design. Featured among the designer portraits, which can be found in the Milton Glaser Archives, was none other than Milton Glaser.
Find Soviet Life bound in green in the back near the bathrooms.
This post continues to look at Magazine Covers throughout the decades. 1970-1979 contains hundreds of items and as usual it was difficult choosing these few to feature.
I begin with this gem from 1970, the beautifully produced, polite propaganda, Soviet Life. We have a number of full issues in our periodical collection from the late 60’s, early 70’s, and early 80’s.
And from the idealism of Lenin we move onto the eroticism of Lennon in Avant Garde magazine which is also available in our periodicals no.1(1968:Jan.)-no.14(1971:summer).
This is a strange one, the “urban renaissance” issue of this defunct inflight magazine from US Airways. “Mainliner Magazine” sounds like something for the heroine chic crowd.